Mediatool

Mediatool is a Malmö-based SaaS platform that helps marketing teams plan, execute, track, and optimize media campaigns across all channels from one unified workspace. With $20.6 million raised and a global customer base, Mediatool gives teams real-time visibility into campaign performance and budget allocation, replacing fragmented spreadsheets and tools. The platform is used by brands and agencies seeking to improve marketing efficiency and ROI across paid, owned, and earned channels.