Spiideo

Spiideo is a Malmö-based AI sports technology company and global leader in automated sports video production, analysis, and broadcasting. Founded in 2012 by Patrik Olsson and Örjan Johansson (co-founder of Bluetooth), Spiideo's AI-native platform is used by clubs, leagues, and broadcasters worldwide to automatically record, analyze, and stream sporting events. The company has raised $40 million in total, including a $20 million growth round in 2024, and acquired optical tracking company Signality in January 2025.