WeSports Group

WeSports Group is the Nordic region's leading corporate group within sports and leisure equipment, operating an integrated platform of online and physical retail brands across biking, fitness, skiing, hockey, and floorball. Founded in 2019 and headquartered in Malmö, the company employs over 436 people and listed on Nasdaq First North Premier Growth Market in late 2025, reaching a valuation of approximately SEK 2.3 billion. The group raised €12 million in April 2025 ahead of its IPO.