SuperCircle

SuperCircle develops solutions that support textile waste management and circularity for retail brands through a combination of technology, logistics, and data services. The company’s platform enables brands to operate programs where customers can trade in used apparel and textiles while also managing excess inventory, returns, and other end-of-life materials for reuse or recycling. SuperCircle integrates digital systems with physical reverse logistics to track, sort, and route materials toward reuse streams or recycling partners, and it provides reporting tools that give partners visibility into program performance and environmental impact. The company works with retail and fashion partners to expand textile reuse and reduce landfill waste through coordinated collection and processing services.