The New Raw is a research and design studio based in Rotterdam, The Netherlands, specializing in transforming plastic waste into high-quality, sustainable furniture and unique urban artifacts. They utilize advanced robotic 3D printing technology to create their products, ensuring both innovation and craftsmanship. This layer-by-layer approach enhances the natural textures of the recycled material, celebrating its transformation into functional and tactile objects. Every piece, which includes items like street furniture and the "Elements" collection, is designed to be long-lasting and fully re-recyclable, effectively closing the waste loop. Operating as a production company and a print bureau, The New Raw demonstrates how sustainability and cutting-edge digital craftsmanship can go hand-in-hand, creating products made on demand in their Rotterdam facility.
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