LoanStar enables local banks and credit unions to compete with the larger national lenders that currently dominate the point-of-sale. LoanStar offers a locally branded lending solution and toolkit, called MerchantLinQ, that banks can offer through merchants to consumers to instantly apply for financing for their larger purchases at lower rates than those offered by larger lenders. In addition to the technology that links borrowers to the lender via the contractor, LoanStar provides both a sales and advisory function to the lender – helping them to plan and build a program that is competitive in the local market. LoanStar supports lending on home improvement services, elective medical procedures and other sectors traditionally underserved by traditional brick and mortar lending operations.
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