Four generations of the Russ family have sliced lox, spooned caviar, and crafted the platonic ideal of a bagel-and-smoked-fish platter at this Lower East Side appetizing counter since 1914. Joel Russ's daughters Hattie, Ida, and Anne convinced their father to add their names to the shop in 1933, creating the first American business to bear '& Daughters' in its title. Step up to the marble counter today for silky belly lox, golden whitefish salad, and the kind of old-world counter banter that turns first-timers into regulars.
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