Leonard's Bakery • 1952

Leonard's Bakery is a Portuguese bakery in Honolulu, Hawaii, famous for popularizing the malasada—a holeless Portuguese doughnut with a crispy outside and fluffy inside. Founded in 1952 by Leonard Rego, the bakery initially offered traditional pastries until Leonard's mother suggested making malasadas for Shrove Tuesday, which became an instant hit and Hawaiian icon. Visit leonardshawaii.com to learn more.