Our story began in 2012\. Apps were on the rise, and we saw an appetite for digital technologies among SMBs. We want all business owners to have a powerful, competitive edge — and harness their data in a meaningful way. So, we set about building a solution to unify the nine key 'spokes' of business — money, customers, product, people, marketing, sales, information, productivity, and industry — to fully support small business growth and success.
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