The 160-year-old French retailer opened its first US location in March 2025 inside One Wall Street, a historic Art Deco skyscraper, with 55,000 square feet across two floors and 450 brands, about 25% of which are either new to the US or rare here. French interior designer Laura Gonzalez conceived the space as a succession of rooms, each one a different room of a Parisian apartment. each with its own character. The space includes a pink marbled staircase inspired by Coco Chanel, bespoke stained-glass panels, and the landmarked Red Room, a 1931 mosaic hall in red and gold that has been transformed into the jaw-dropping shoe department. About a third of the space is devoted to food and beverage, with five concepts overseen by James Beard Award-winning chef Gregory Gourdet, including a restaurant, an all-day café, a raw bar, a champagne bar, and a cocktail bar. Printemps explicitly refuses to call itself a department store. Executives prefer the term "hospitality project." That claim is why we ended the day here. This is one of the most fully realized attempts to answer what a multi-brand luxury space needs to be in 2026 to justify a visit. The answer here: a place you'd want to spend several hours in whether or not you buy anything.
google.comwwd.comnymag.comnytimes.comtherobinreport.comlofficielusa.comcurbed.comPart of: NYC Retail Tour | June 28