Supreme New York

In Feb 2019, Supreme moved its NYC flagship to 190 Bowery, a 1898 Beaux Arts building designated a New York City landmark in 2005. The floors above the store once held studio residencies for Keith Haring and Jean-Michel Basquiat, and street artists including Haring used the building's exterior as a graffiti canvas; that artwork has been preserved. Founded by James Jebbia in 1994 on Lafayette Street, Supreme built its reputation through skateboarding culture, scarcity-driven weekly drops, and a collaboration history spanning Louis Vuitton, Comme des Garçons, Tiffany & Co., Stone Island, and Burberry. In July 2024 the brand was acquired by EssilorLuxottica for $1.5 billion. Supreme is the original blueprint for almost everything that followed in streetwear retail: the weekly drop model, the line as social event, the box logo as cultural currency, the limited-quantity collaboration as brand builder. Current Spring/Summer 2026 collaborations include Supreme x Jordan Brand and Supreme x MM6 Maison Margiela — a range that illustrates how far the brand's collab architecture now stretches.