Aimé Leon Dore [Opens at 11]

This sexy flagship trades stark white walls for warm walnut cabinetry, mid-century light fixtures, and Persian rugs, with clothing tucked into built-in shelving and gold-trimmed vitrines. The space includes an intimate sound room and a Greek-inspired café. ALD is one of the clearest current examples of a brand using physical retail as its primary marketing channel. The brand invests in a small number of stores designed to create a must-see experience in each city — and it works. The store makes the case that scarcity of distribution, combined with total control of the environment, can build more durable cultural credibility than paid media.