American Dream

The 3-million-square-foot complex sits directly across the parking lot from MetLife Stadium, where the World Cup Final will be played. The mall combines 450+ stores with the largest indoor theme park in the Western Hemisphere, North America's largest indoor water park, and the continent's only indoor real-snow ski slope. It's the fullest expression of retail-as-entertainment anywhere in the US. IDEAS: Adidas Soccer Flagship - Court D, Level 2, Space D229 [Near Deck D - GOLD] The first US-only soccer-focused flagship in the country - 9,000 square feet of immersive soccer culture, performance gear, and exclusive collections, opened specifically to anchor the World Cup moment. OPTIONAL: Fabletics - Court D, Level 2 Near Adidas. Athleisure brand. JD Sports Carries Nike, Jordan, Adidas, New Balance, ASICS, and more. Foot Locker Useful alongside JD Sports as a direct comparison: two multi-brand sports retailers in the same mall, two very different formats, presentations, and customer experiences. Laced Up A buy/sell/trade sneaker and streetwear boutique carrying authenticated limited-edition product from Jordan, Yeezy, Bape, Supreme, and more. Worth a quick walk to understand how the secondary market presents itself inside a mainstream mall environment vs. Manhattan. Legacy A premium sneaker and clothing boutique carrying Nike, Adidas, Off-White, and Jordan. A smaller, more curated independent counterpoint to the big-box retailers. Useful for the group to see how a boutique format differentiates in the same physical environment.