JD Sport

The two-level, 32,000-square-foot Times Square flagship splits cleanly by category: the first floor is dedicated to footwear from Nike, Jordan, Adidas, New Balance, ASICS, Puma, Vans, and more; the second floor covers apparel and accessories for men, women, and kids. The store features 120 indoor and outdoor digital signage installations and interactive kiosks, including large-scale digital windows projecting into Times Square and a 10-meter-high digital entrance portal at the center of the store, all managed from a single cloud-based platform.