The Austin-based western boot brand opened its 50th location and largest store to date in August 2025 — 4,500 square feet inside a restored 1892 cast-iron building on Wooster Street. Original tin coffered ceilings and exposed brick are paired with a dedicated bar serving cocktails on tap, bespoke fitting rooms, and a customization zone for boots and hats. The store's design intentionally encourages low-pressure first visits — customers have been observed relaxing or having drinks before returning later to buy.
google.comPart of: NYC Retail Tour | June 2026