Lacoste Flagship

The three-story, nearly 17,000-square-foot flagship opened in April 2025, with a green mirrored cube façade that reflects the street in Lacoste's signature color, and an interior that combines concrete, metal, and wood with giant crocodile sculptures over seven meters long. The centerpiece upstairs is a deconstructed tennis court stretching floor to ceiling, around which the full collection is arranged. A Polo Wall celebrates the brand's founding garment across the full range of colors, materials, and cuts, and a Sport Performance area features ambassador capsules from Novak Djokovic and Daniil Medvedev. CEO Thierry Guibert has stated the brand's ambition is to double its US business, and this store is the opening move. It's a useful example of a heritage European brand using a single flagship to reframe its positioning, not just as a polo shirt brand but as a full fashion-sport house, in a market where it's been underleveraged for decades.