American Eagle (RFID, Connected Fitting Room)

The 560 Broadway store, which opened in late 2025, brings American Eagle, Aerie, and Offline under one roof across multiple floors. The fitting rooms are one of the standout features: each dressing room is equipped with a touchscreen kiosk that lets shoppers scan items, request additional sizes, check in-store inventory, get product recommendations, and email themselves item info — all without leaving the room. Store associates receive notifications on mobile and fulfill requests directly. A practical answer to one of brick-and-mortar's most persistent friction points. The technology acts as a liaison between the shopper, the associate, and the product, and it's deployed at mainstream price points, not luxury. Worth seeing how a mass-market brand operationalizes fitting room tech at scale.