adidas Home of Soccer

Free, ticketed event. The largest adidas World Cup activation in the US, the Home of Soccer spans more than 25,000 square feet at Brooklyn Bridge Park and runs June 13 through July 19. The space is designated as one of the official free-access Fan Events across the five boroughs. The brand's stated ambition is to build an environment people would want to visit even without the football branding attached. Programming includes live match screenings, a 3v3 soccer pitch running the adiCup tournament, a beer garden and food vendors, adidas content studios for live broadcast, a Panini customization station, a Stripes Exchange with product drops and vintage collectibles, and concerts. PinkPantheress and Larry June are confirmed, with additional performers to be announced.