Nike

The 40,217-square-foot single-level store opened April 16, 2026, replacing the five-story flagship at 529 Broadway which closed in January after the building sold to IKEA for $213 million. The interior leans into NYC's visual identity with industrial materials and graffiti details, and is designed to shift throughout the year around major local sporting moments — currently World Cup, with the U.S. Open and NYC Marathon to follow. Key features include a NikeSKIMS dedicated area, Nike By You in-person customization, and a Jordan Brand Soul Tower exhibition. The store is explicitly positioned as the beginning of Nike's "hyperlocal sport worlds" model, designed to move with the cultural calendar of each city. It also sits directly across the street from Adidas's flagship, making this block the most concentrated competitive matchup in global sneaker retail.