Extra Butter

Founded in 2007 around a shared passion for film, fashion, and culture, Extra Butter has built its identity around a signature cinematic retail experience at its LES flagship. The store is designed to resemble a high-end movie theater. The brand maintains an active collaboration roster with major brands including On Running and Puma, with its most recent drops including an Extra Butter x Puma Salehe Bembury Velum Nitro and an Extra Butter x On SS26 Cloud 6. The store also hosts regular in-store launch events that function as community moments as much as product drops.