The RealReal

This SoHo flagship was The RealReal's first permanent brick-and-mortar location, opened in 2017 after a successful holiday pop-up the year prior. The 6,000-square-foot two-floor space offers a rotating product mix of women's and men's fashion, fine jewelry, watches, home, and art. It is also home to an on-site Luxury Consignment Office where customers can drop off items, receive free valuations from in-house gemologists, horologists, and brand authenticators, and book private viewings for high-value pieces. The brand now has more than 40 million members, and its 2025 Resale Report showed that 47% of consumers now factor resale value into purchase decisions before buying new.