adidas World Cup Pop-Up @ Nordstrom [8pm closing]

The Corner is Nordstrom's dedicated pop-up and brand experience space at its NYC flagship, and for the World Cup it's been handed over to Adidas through July 26. The assortment is organized by national team and moves fluidly between pitch and street, where FIFA-licensed jerseys alongside soccer-inspired footwear and apparel are styled through a fashion lens. Weekly Thursday activations include country-inspired gifts, customization, and sweepstakes, while an Archive Zone spotlights an Adidas archival piece tied to a featured country every other week. Nordstrom launched The Corner in 2024 specifically as a hub for pop-ups and brand experiences, and this activation shows the model in full flight.