Grandma Did It Better

Founded in 2025 by Ksenia Moiseeva and Elijah Karaulov, Grandma Did It Better is a curated vintage clothing store built around one premise: the best pieces are the ones with a past. The store sources full wardrobes, not loose pieces, directly from grandmothers and private collectors, acquiring the photographs, letters, postcards, and personal artifacts that came with them. Only about 40% of what they buy makes it to the floor; everything else is donated or recycled. Each piece is professionally restored, allocated to an era, and sold with whatever personal history can be attached to it. The garments are organized by decade and accompanied by the stories of previous owners. The concept is built on the belief that clothing can carry memory, and that a great vintage piece has already lived one life; the store's job is to help it begin the next one.