Elorea

The NYC flagship for this Korean American fragrance house is a minimalist, gallery-like space built around a proprietary Scent & Sip experience. Each drink in the in-store café is inspired by a specific fragrance, designed to enhance the flavors and create a multi-sensory pairing. The store reimagines how people discover fragrance by pairing the olfactory with the gustatory, so customers experience how aroma and taste interplay before committing to a scent. It's one of the more elegant solutions to the fundamental problem of selling something invisible. The current summer activation is called "Taste of Summer: Summer Scents & Seasonal Sips" — the featured pairing pairs the Hazy Blue fragrance with a seasonal drink.