113 Spring

Designed by Snøhetta, this 3,000-square-foot space opened in September 2025 inside a landmarked cast-iron building, positioned as a living lab for wellness and longevity rather than a conventional retail store. The curation rotates every four to six months around a new theme. The opening theme was "Presence is the Present," focused on mindfulness and cognitive longevity — with products, treatments, workshops, and a café all shifting accordingly. These included an AI-powered personalized fragrance creation. One of the more ambitious attempts to answer what a store is actually for when it's not primarily about selling product. The space is orchestrated by SpringOS, a proprietary operating system for spatial intelligence, with adaptive lighting, responsive sound, and real-time analytics built in.