Crocs SoHo

The 4,000-square-foot Icon store, Crocs' first of its kind globally stretches a full 60 meters from Broadway to Mercer Street, with two separate entrances serving two distinct experiences. The Broadway entrance opens into a launch zone for new releases and NYC exclusives on illuminated podiums; the central Classic Clog wall is arranged as a color gradient; and Jibbitz Bars at the heart of the store offer hands-on personalization, from everyday charms to gold-plated and diamond-set designs. The Mercer Street entrance leads into the EXP zone, a quieter, gallery-like space housing Crocs' premium, design-led limited-run collections.