Kith (OG, Women, Kids, Treats, Kith Ivy)

Founder Ronnie Fieg started working in a shoe stockroom at 13. He sold Timberland boots to Jay-Z and Wallabees to the Wu-Tang Clan. When he opened Kith in 2011, he had one obsession: make every person who walked in feel like a friend of the brand. Fifteen years later, Kith has turned this one block into its own retail neighborhood. The men's flagship on Lafayette anchors it, renovated top to bottom in 2025 into dark walnut, marble, and brass across three floors. Kith Treats, the cereal-themed soft-serve and milkshake bar, sits on the ground floor. A short walk away is Kith Women, with Kith Kids nearby. Fieg has described watching families move from one door to the next as a truly incredible feeling. And now Kith Ivy in the West Village extends the world further still. It is a private members-only wellness, social, and padel club that runs $36,000 a year, for the customers who want to live inside the brand, not just wear it.