adidas Originals

The new flagship opened in March 2026 in a space previously occupied by Valentino, less than a block from Adidas Originals' prior SoHo location at 115 Spring Street. The design preserves the building's original brick walls while layering in metallic finishes, reflective surfaces, and digital touchpoints displaying campaign content and artist collaborations. The store launched alongside a "Creative Class," a seasonal cohort of NYC-based artists, musicians, designers, and community organizers selected for real influence in their scenes, who anchor ongoing residencies and programming at the store year-round. It's a model for how a global brand attempts to localize credibly at flagship scale.