7 Spring

Named after the most statistically common roll in backgammon, 7 Spring is a members-only backgammon club founded by entrepreneur Yazan Haddad. At street level it presents as a stylish café and retail space where visitors can order coffee and browse custom boards. Behind a pair of double doors shaped like a backgammon board is the private member lounge: burgundy marble, glossy red paint, and dark oak. Members pay $2,500 annually and are carefully selected to keep the club intimate. When they walk in, the host receives a profile with their name, favorite drink, preferred table, and preferred board. Not a retail store in any traditional sense, but one of the sharpest current examples of community-as-commerce.