Zetland

Zetland is an independent Danish digital media outlet focused on slow journalism, deep storytelling, and explanatory reporting. Founded in 2012, it operates on a membership-based model with no traditional advertising, ensuring editorial independence and a strong community-driven approach to journalism. Its newsroom covers national politics, society, culture, climate, technology, and economic developments, producing longform articles, narrative audio pieces, and clear, context-rich explainers. Zetland is known for its distinctive storytelling style, its focus on solutions-oriented journalism, and its commitment to helping readers and listeners understand complex issues through accessible, human-centred narratives. Through its membership-funded model, Zetland provides high-quality reporting and analysis directly to its community, enabling citizens, students, and policymakers to gain deeper insight into national debates, societal trends, and the forces shaping Denmark. Its emphasis on transparency, reader engagement, and narrative depth has made it one of the most trusted and innovative independent media organisations in the Nordic region.