FINE & RAW was born from a passionate obsession with chocolate and a joyful disregard for convention. Founded by Daniel Sklaar in a Williamsburg, Brooklyn warehouse loft, the company began as an underground experiment - chocolate-making parties paid in bars and beer - and evolved into a modern, post-industrial chocolate factory dedicated to creativity, clean ingredients, and creaminess. After leaving a career in finance to pursue a more imaginative and fulfilling path, Sklaar immersed himself in the world of food - from raw food kitchens in Arizona to secret supper clubs in Brooklyn. His obsession with cacao turned serious when he discovered the superfood benefits of raw chocolate. With a deep reverence for flavor, craft, and wellness, he set out to create epicurean treats made with clean, better-for-you ingredients - like coconut sugar and low-temperature roasted cacao. FINE & RAW is now a pioneer in artisanal chocolate, known for its innovative textures (like the now-iconic CHUNKY, a bonbon-bar hybrid) and its signature blend of fine flavor, clean ingredients, and bold playfulness. The company’s products are enjoyed by food lovers, wellness seekers, and creative spirits alike. From bike deliveries and flea market stalls to a state-of-the-art factory in Bushwick and specialty food store shelves across the Globe, FINE & RAW remains guided by the same original spirit: radical creativity, delicious sustainability, and the belief that the future is beautiful.
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