PearlRock Partners is an investment vehicle created by Kroger to foster the growth of emerging consumer product brands. As part of Kroger's transformation plan, PearlRock Partners focuses on leveraging Kroger's vast resources, including data analytics from its subsidiary 84.51°, extensive distribution network (covering over 2,800 stores), merchandising expertise, and manufacturing support. The mission is to invest in brands that empower consumers, promote sustainability, and embrace ethical supply chains while offering long-term flexible capital.